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Thanks to Adlatina I had introduced the commercials that the agency Kepel & Mata made for Topper . On this occasion, after more than a month, last night was launched the latest commercial in the series entitled «Charol» (With the heart into the mouth). More info on Adlatina (spanish only).
Last week Topper introduced the first of the short films made for the brand by the agency Kepel & Mata. Last night was launched «Caminos« (Pathways – The ways of the heart), the second short film of a series of three. Next Thursday will be the turn of the last video entitled «With the heart in the mouth.» Via Adlatina (spanish only).
The sportwear brand Topper presented last night the short «Carrera» (Race – A heart at 10.000 revolutions) done by the argentinean agency Kepel & Mata. This is the first in a series of three short films that will be on the air over three consecutive thursdays at 22 p.m. by the screen of Telefé channel. More info on Adlatina (spanish only).
I have shared with you various skate videos, so I could not stop to add this one from the shoes brand Lakai. Human tables, invisible tables, invisible skaters and now… a camera with life. Great!
On the bicentennial of its establishment, Peugeot launchs a new logo and concept: «motion & emotion» (for which they released a commercial showing the evolution of their products). The development of new graphical identifier was in charge of the Paris-based agency BETC Design. Also the evolution of Peugeot’s identity can be seen at www.new-peugeot.com
Continuing with adidas, a few days ago I watched on tv a commercial for his collection adidas originals safety wear filmed in Japan (the adidas safety wear originally borns in this country). I was surprised because of the soundtrack: the song «Perro amor explota» belongs to Bersuit Vergarabat, an argentinean band better known as «La Bersuit».
To the large number of collaborations between the brand of the three stripes (my favorite) and Lucas Film’s franchising, this year they add the hyper announced adidas originals Star Wars collection. For this reason, the german company launched a commercial with celebrities as David Beckham, Snoop Dog and Daft Punk, among others.
This is the commercial that Sancor launched on the air for his campaign for the product Bebé 3 (Baby 3). The child’s universe composed of costumes, doodles, 3d objects and much more, combined in this piece through motion graphics and film with a catchy musical composition, makes this an extremely fun commercial.
This could sound like a typical female comment, but I must admit that my inner child likes the prints and drawings of Chauvechito’s t-shirts and socks of the last Vivere’s commercial.
Two years ago we had seen the funny commercial of Exquisita cakes. This time, the agency Madre surprises us again with a new piece with the same spirit. In this ocassion, it’s the time for Exquisita brownies.
The agency Madre create a hilarious commercial for Exquisita cakes in wich a lot of children dressed as puppets and mascots enjoy a delicious cake for a Saturday afternoon dancing to the rythm Do the Whirlwind of the band Architecture in Helsinki.
The Sneaux shoes company launched an extremely original commercial directed by PES (Adam Pesapane) which was done entirely with a stop motion technique called pixilation in wich we can see a skater using another person as a table. PES saids that «this spot is a great example of the breadth of stop-motion. If something exists in the real world, it can be animated».
You probably remember the Sony Bravia commercial from last year. This year, the agency Fallon surprises us again with this amazing production featuring argentinean Juan Cabral as creative director. This time Glasgow (Scotland) was the city invaded by the color. It was used 70.000 liters ecologic paint, 622 barrels of explosives, 1.700 detonators, 455 mortars, 330 meters of steel pipes and 57 miles of copper wire.
The agency Fallon London created this beautiful commercial for the Bravia televisions line. One of the heads behind this idea is the art director of the agency, the argentinean Juan Cabral. The music is a cover done by José González from Sweden. There were 250.000 bouncy balls rolling downhill in San Franscico.