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A few years ago I had shared with you a couple of videos of the great AIDES’s campaigns. Reviewing those old files, I found a third video with the same aesthetics, again in charge of the agency TBWA / Paris. This time the theme song is a 1964 version called «My Boy Lollipop» performed by Millie Small. Find out more info (in french) here.
I had told you about AIDES and the video for their 2005 campaign. However, they had surprised us since their 2004 campaign with a video titled «Sugar Baby Love» also thinked by the agency TBWA / Paris focused on the gay community with music by The Rubbet’s. Another example that VIH / AIDS doesn’t make differences between race, age or sexual preference. You can find more info in french here.
AIDES is the first French association to fight HIV / AIDS. Their awareness campaigns are characterized by clear, direct language, without spin. Her pieces speak the same language as young people. On this occasion, I want to share with you «Baby Baby», the video that was conducted by the agency TBWA/Paris for the 2005 campaign with music by The Vibrators. Here more info about the piece (in french).